colindrummond's posterous

Bill Wright and James Dawson-Hollis Join OgilvyWest as Chief Creative Officers

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via ogilvy.com Woohoo!

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My #1 Book Reco for Planners Wanting to Drive Culture

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via amazon.com As you can see, it's called "Cultures and Organizations: Software of the Mind" by father and son Geert and Gert Hofstede. They took a quantitative study of IBM employees around the world in the 60's and created a way to derive their cultural and social...

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How Our Hyper-Individualized Food Culture is Making Sharing The Same Meal Even More Relevant

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via time.com This TIME Magazine article is crazy old - from June 2006 - but it's still interesting. It tells the time-honored story of how good it is for the family to eat together. The data is clear: a) kids are healthier, happier and better students when they eat...

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My 3 Minutes on How Addressing Cultural Tension Drives Behavior Change.

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This is a video clip that was part of a larger training session we ran recently. Part of the fun was using my own telegraphic car purchases to reflect the power that culture has on me (and, I think, most other people)! (download...

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Don't Make the Mistake of Trying to Replace TV. Work to Make it Better.

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There is so much written about how TV is not a good medium. Whether it's a Clay Shirky who faults it for its lack of interactivity, or a conservative family values organization that disapproves of its lurid content, or children's activist group that claims it breeds violent...

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Why a Resurgence in Air Guitar is Coming. SO Psyched.

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via vimeo.com I'll be back thrashing old 70's rock before you know it. May have to grow out the hair, widen the lapels and haul out the flairs too.

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The New Facebook Stalker: Your Wife

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This picture of me is me. But behind that picture - the person operating as "Colin" on Facebook may not actually be me. It may be my wife.  I can't be alone in this.  

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Easy Access Brands

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I had drinks with Dr. Bob Deutsch the other day (brain-sells.com).  He shared what I thought was a wise perspective on what great brands do for us: that great brands create emotional connections by enhancing and advancing our identities. Very cool. In the context of culture...

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Thoughts on Reframing "Video Games" and How Planning Can Lead

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I was at E3 here in Los Angeles 2 months ago. It provided the usual assault on one's senses. Felt like I needed a martini after about 2 hours in there! It had the usual cornucopia of new games for people to enjoy, in the usual categories; improved sounds and graphics...

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Posterous theme by Cory Watilo

Colin Drummond

Colin Drummond

Colin heads up planning for Ogilvy West, based in Los Angeles, which covers Denver, Sacramento and San Francisco as well. His mission is to transform the operation with 365 communications for his clients, which include Cisco, UCLA, Tabasco and Ford. Ogilvy has a deep combination of disciplines to bear, led by advertising, public relations, marketing strategy and retail activation. He is excited about the role planning can play in uniting these powerful skills around cultural insight, around what we call the Big IdeaL and around Ogilvy's neutral communications planning Fusion process.

Prior to that, Colin ran what is traditionally known as account planning at Crispin Porter + Bogusky. The Cultural & Business Insights department is a 30 person multi-disciplinary team of social scientists, account planners, innovative market researchers and business strategists. It is our goal to develop culture and business changing insights and strategies for our client's brands. 

Colin joined CP+B in 2004 with 17 years of experience building brands. Through his work at CP+B with award-winning brands like Burger King, MINI, Domino’s and American Express Open, he has identified new ways of generating momentum in today’s rapidly changing marketing environment. He believes that culture wants to change and brands play a role in changing it.

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